As the Art Director for the Vee Collective x Goop collaboration, I developed a campaign centered around a single model representing womanhood, embodying both strength and grace. The concept showcased a soft pink colorway inspired by Goop’s signature pink, portraying the model as a superhero with ballerina-like poise. Set in a universe of off-pinks, the campaign fused sophistication with subtle power, using the model's fluid, graceful movements to evoke both empowerment and femininity. This visual narrative captured the balance between strength and softness, perfectly aligning with the shared aesthetics of Vee Collective and Goop.