As the Art Director for the Vee Collective, I led a creative collaboration with Condor to position it for a more fashion-conscious audience. The project’s concept, "A Fashion Alien," told the humorous yet elegant and edgy story of an alien discovering her place on a flight for the first time. Balancing both brands’ identities, I designed all visual assets, including sound design, creating a cohesive, immersive experience.
The campaign also had a PR extension featuring Vee Collective brand's founder alongside an airline stewardess, designed to feel like they were part of the same flight as the "Fashion Alien." I ensured this part of the campaign visually aligned with the main story, maintaining consistency across both brands while creating a seamless world where fashion and travel came together in a stylish, playful narrative.
Art Direction: Katherine Acosta
Styling: Katherine Acosta
Graphics: Katherine Acosta
Photographer: Tristan Rösler
Creative Director: Lawrence Midwood
Backstage photographer: Eecaterina Ruso
Talent: Manot Boehm
Make-up and Hair: Elena Becker
Producer: Antonia Saurma