As the Art Director for Vee Collective's FW23 lookbook, my focus was to showcase the brand's evolving identity through a concept of stillness, duality, and lightness. This was my first project with the brand, marking a clear shift toward cleaner, more luxurious aesthetics that aligned with the branding work in progress. Collaborating closely with the creative director and the team, we curated scenes that emphasized tranquility and balance, using the interplay of light and shadow to highlight the bags' textures and colorways. The goal was to present the bags as airy, elegant accessories that seamlessly fit any outfit, while reflecting the brand's commitment to quality and versatility. The resulting lookbook not only captured the essence of the collection but also signified a before-and-after moment for Vee Collective’s visual storytelling, setting the tone for a more aspirational visual identity.