In this project, I was responsible for creating a brand that embodies the warmth and elegance of Samantha Maria. I began by selecting a muted, earthy color palette to create a welcoming atmosphere, and paired elegant, legible fonts with stylish imagery to reflect the brand’s sophistication. For the product photography, I emphasized the jewelry pieces as small sculptures, highlighting their intricate details through close-ups.

When designing the website, I focused on achieving both easy navigation and a unique user experience. I implemented a sidebar navigation that maintains a constant brand connection throughout the web experience. To enhance the brand’s creativity and fluidity, I created a series of abstract line illustrations, which were incorporated into newsletters, promotional materials, the website, and packaging design.

https://www.sammimaria.com/

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