As the Art Director for VeeCollective's SS24 lookbook, the challenge was to create a seamless set of assets for multiple product drops throughout the season, each focused on a specific color. To achieve this, we used mini props to tell small stories around each color drop, drawing inspiration from children playing with toys and experimenting with their parents' clothes. This playful concept was reflected in the youthful casting and the ethereal, dreamlike atmosphere created through light and composition. The props and lighting gave the bags an airy, imaginative quality, while maintaining the brand’s signature clean, luxurious aesthetic. By crafting a cohesive visual narrative that could evolve with each drop, we ensured the lookbook remained versatile while staying true to VeeCollective’s commitment to timeless, high-quality designs.