For the rebrand and repositioning of Vee Collective, I played a pivotal role as the Art Director in redefining the brand’s visual identity. I led the development of a comprehensive brand book, outlining key creative attributes such as color schemes, typography, and imagery style to establish a cohesive brand voice. My responsibilities included crafting a visual strategy that ensured consistency across all touchpoints, from marketing collateral to digital platforms. I oversaw the design and delivery of all visual assets, making sure they aligned with the new brand identity and effectively communicated the refreshed positioning. The project aimed to create a unified and compelling brand presence that resonated with our target audience and reinforced Vee Collective’s evolved image.